Peter C. Yesawich is Chairman of Yesawich Holding, LLC and co-founder/Vice Chairman Emeritus of MMGY Global, the world’s largest integrated marketing communications company serving travel, leisure, and entertainment industry clients from 11 offices across the Americas, Europe and the Middle East.
Widely regarded as one of the most respected sources of insight into the evolving habits, preferences, and intentions of travelers, Yesawich is a frequent commentator on travel trends in both domestic and international media. He has served some of the industry’s most popular destinations and brands including the Bahamas, Bermuda, Costa Rica, Dominican Republic, Honduras, Mexico, AMResorts, Fairmont Hotels & Resorts, Hilton International, Leading Hotels of The World, Outrigger Hotels & Resorts, Ritz-Carlton Hotel Company, Sandals Resorts, Trump Hotels, Atlantis Paradise Island, the Breakers, the Broadmoor, Gaylord Hotels, La Costa, New York Palace, Wynn Las Vegas, Universal Orlando Resort, Walt Disney Parks & Resorts, .travel and the US Olympic Committee.
The recipient of numerous industry awards, Yesawich is a former member of the board of directors of the Travel Industry Association of America. He also served as a Visiting Associate Professor of Marketing at Cornell University and is co-author of Marketing Leadership In Hospitality published by Prentice-Hall and Hospitable Healthcare published by Indigo River Press.
From 2010 to 2020, Yesawich served as Chief Growth Officer of Cancer Treatment Centers of America® (CTCA), a national network of specialty hospitals and outpatient clinics in the United States treating adults with complex or advanced-stage cancer. CTCA became the most recognized national cancer treatment provider in the U.S. and third most positively perceived hospital system in the country after Mayo Clinic and Johns Hopkins Medicine under his marketing leadership.
Yesawich received three degrees from Cornell, including a doctorate in psychology, and is a graduate of the Advanced Management Program at Yale.
